BRCB Took Active Measures to Promote International Banking Business
This year, BRCB adhered to the "market-directed and customer-centered" business philosophy, made innovations to international banking products, promoted system and channel constructions, improved internal control management, and strengthened marketing forces; the volume of our international settlement and trade financing business grew rapidly; our customer group was further expanded and optimized; our international banking business realized rapid and sound development.
Expand international banking business channels, optimize layout of business outlets. This year, another 16 sub-branches opened international banking business, among which, 9 sub-branches located in the suburb areas. Thus, 31 sub-branches could handle international banking business, which cover Beijing-18 districts and counties.
Strengthen product integration and innovation, strive to improve service level. According to the diversified financial demands of customer, BRCB integrated existing international banking products, designed "All-In-One International Business Station" series products, covering import finance, export finance, overseas project, and domestic project, four categories, which were to provide specialized and comprehensive services to corporate customers. At the same time, we actively built up "Golden Phoenix" personal abroad-going service brand and enriched person foreign exchange products to better meet the business demands for urban and rural residents.
Promote system construction, improve electronic service level. The first phase of international settlement system was put online in this March. This system was designed with "big concentration of backend" philosophy, meeting the management requirements of "scattered acceptance, centralized processing, concentrated data, and flat procedure"; it was directly connected with SWIFT message handling system, core business system, foreign account information system, anti-money laundering information system etc, realizing automatic submission of supervision data and non-paper operation of foreign exchange remittance.
Improve system and regulations, refine risk management measures. The bank introduced a series of regulations to effectively promote standard operation and management. At the same time, we established a set of practical risk supervision system combining on-site inspection and off-site monitoring, and formulated internal training and operation monitoring program to ensure the compliance and efficiency of this business.
Vigorously develop market, actively expand market share. We implemented key customer list marketing method, which was compiling key customer list regularly and making specific marketing plan for each customer; carried out home and foreign currency integrated marketing to provide customers with "one-stop" service and realize business linkage; introduced product manager system and established marketing mix of "product manager + customer manager"; strengthened communication with government departments and industry associations, actively exploring mass marketing mode of "bank + government", "bank + association" , effectively expanded customer resources and improved customer structure.