In July 6, 2010, our bank grandly held opening ceremony for the first Convenient Financial Store at Dashuiyu village, Huairou district. Board Chairman Qiao Rui, President Wang Jinshan, Vice President Yu Hui, Chief Information Officer Li Baoxu of our bank, Cai Hongbo, Deputy Director of Business Management Department of PBOC, Wang Shilong, First Deputy Chief of Huairou district, responsible people from Beijing Financial Bureau and Agricultural Committee, and farmer customer representatives attended the ceremony

 "Convenient Financial Store" is a new financial service mode launched by our bank specially tailored for customers in rural areas, which is mainly built at the village committees or supermarkets in remote rural areas. It will make good the non-bank situation within 2 kilometers with more than thousand residents, meeting the daily financial needs for customers living in villages. One "Convenient Financial Store" has one self-service terminal as the main equipment, one direct phone to 96188 and one internet banking service station as auxiliary equipment. There is also one counselor in charge of customer guidance. Thus, local residents could finish account inquiry, passbook entry, fund transfer, bill payment and some other businesses without going outside the village, which meeting 57% of the financial service needs of rural areas and letting rural residents enjoy the same self-service banking as urban customers. "Convenient Financial Store" is an innovation of our bank to the retail banking outlet mode in rural areas, which enhances the market competitiveness of our self-service business, effectively makes up for the blind spot of our physical outlets in serving rural customers. It is a good attempt of our bank in channel construction, optimization and integration of retail banking business.

 "Convenient Financial Store" has three advantages and features: firstly, it breaks the restriction of traditional physical outlets in time and location, customer could do most banking businesses around their doorway anytime they want; secondly, its self-service equipment not only accept bank card login, but also passbook login, which is in accordance the habit of customers in rural areas; thirdly, it is equipped with 96198 direct phone and counselor, which could help customers finish business operation, solve difficult problems, and popularize relevant knowledge of non-cash payment tools.