As the first Internet Banking System officially approved by China Banking Regulatory Commission in rural credit cooperatives around the country, Golden Phoenix Internet Banking adheres to supporting development of "the farmer, the countryside, and agriculture", introduces modern financial information technology into the practice of new socialist countryside construction, builds the most advanced and characteristic Internet Banking for "the farmer, the countryside, and agriculture" and SMEs.

With the perspective of supporting new socialist countryside construction and the design concept of "simple, easy to operate", BRCB creates an Internet Banking version especially for farmers, the Farmerhouse-Favor Interneting Banking on the original technology platform.

Considering the "simple, practical" use habit of farmers, Farmerhouse-Favor Interneting Banking  has simplified interface and is easier to operate. It provides enquiry, transfer, remittance, payment, small agricultural loan, and other agriculture-favoring services. In addition, the bank specially designs "small self-service loan" function on the Internet Banking, which could solve the "difficult", "slow", "fixed repayment method", and "high interest rate" problems bothered farmers before. After getting one-time credit limit, farmers could receive and repay loans easily through the Internet Banking. The process takes only a few minutes. It highly improves the financial environment of farmers.